Carlsbad, CA – October 26, 2023 – DefenAge® Longevity Skincare, the manufacturer and distributor of revolutionary, evidence-based, de-aging products for skin, hair, and nails, is proud to announce that the 150K Hair Follicle Serum is a winner of the BeautyMatter NEXT Awards for Best Breakthrough Product in Haircare.
The BeautyMatter NEXT Awards aim to raise the bar and define the future of beauty, assessing products from the largest multinationals to high-growth indies, encompassing the entire beauty ecosystem. DefenAge competed with nine other brands, including well-recognized and respectful brands like Nutrafol, Alterna Hair Care, and Oribe, with its first hair-centric product, the 150K Hair Follicle Serum, selected as the standout product in haircare innovation. This is the second award won by the 150K Hair Follicle Serum, which was launched just a year ago. Early in 2023, the 150K Serum won the Best Hair Growth Award presented by NewBeauty.
The scientifically-advanced formula contains a concentrate of DefenAge’s proprietary Age-Repair Defensins. Defensin-molecules are proven to message the skin’s latent master cells and spark a targeted, regenerative response in the environment of the hair follicles. The light, water-based clinically-tested formula is also infused with an outstanding collection of 48 revitalizing ingredients, shown to have clinical efficacy on the scalp and hair. Benefits include reduction in visible signs of shedding on the head, follicle nutrition support for the scalp and visibly healthier hair.
“We’re honored to be recognized by BeautyMatter for our innovation in the hair care industry,” said DefenAge’s CEO, Nikolay Turovets. Going up against hair care giants with massive retail distribution was no easy feat, but just proves the extreme efficacy of our product.”
The one-month supply of the 150K Hair Follicle Serum retails on the brand’s website, defenage.com, starting from $148.
DefenAge is an American company founded in 2014 by a team of regenerative medicine experts whose anti-aging discovery became the heart and soul of its formulas. DefenAge’s products are widely recommended by dermatologists as a high-performing, de-aging cosmetic skin-, hair-, and nail-care. DefenAge’s proprietary Defensin-technology is named by medical professionals as the biggest skincare breakthrough for the last 50 years since the discovery of retinol’s benefits on the skin. DefenAge complies with or exceeds the Clean Beauty standards and its products have never been tested on animals. Honesty, transparency, and excelling in every way possible are the company’s standards.