Articles by Wendy Lewis

Wendy Lewis is the Founder & President of Wendy Lewis & Co Ltd Global Aesthetics Consultancy since 1997, a marketing communications agency in New York City specializing in beauty, wellness and aesthetics.

An award-winning writer, she is the Editor in Chief of and serves on the Editorial Board of Prime International Anti-Ageing Journal. She also contributes to Aesthetic Society News,Practical Dermatology, Modern Aesthetics, and many other publications. Wendy is a frequent speaker and course instructor, and webinar presenter internationally.

Her first textbook, Aesthetic Clinic Marketing in the Digital Age (CRC Press) is going into its second edition in 2021.  

Articles by Wendy Lewis

Give Your Hands a Hand

Give Your Hands a Hand

DefenAge’s 10 Luxe Hand & Body Cream for More Youthful Hands

“This defensin-rich moisturizer improves the appearance of crepey skin and boosts natural moisture retention so your skin looks plumper instantly,” says Dr. Curcio. “It also boosts the skin’s natural hyaluronic acid, laminin, and elastin stores and helps to reverse signs of skin aging and sun damage.”



December 14, 2022
27 view(s)
For Men Only: 5 Ways To Keep Your Skin In Great Shape

For Men Only: 5 Ways To Keep Your Skin In Great Shape

The Men’s Skincare Kit features a luxury science-based skincare formulated to slow the aging process and make new skin. A favorite of leading dermatologists, DefenAge’s best-selling anti-aging Clinical Power Trio, plus a cleanser, is specifically designed for the face, is an ideal regimen for men of any age. Learn more on the dermatologist-endorsed approach to skincare.

October 21, 2020
336 view(s)
Four Reasons Why The Skin Around Our Eyes Ages and How To Prevent It

Five Reasons Why The Skin Around Our Eyes Ages and How To Prevent It

The area around the eyes is often the first to show visible signs of aging, and fine lines, wrinkles and loss of skin elasticity can detract from an otherwise youthful appearance. According to Dr. Jessica Weiser, New York-based dermatologist, “One main reason the eye area is prone to premature aging is because this skin is significantly thinner than skin elsewhere on the face and body” - and several other factors contribute to age-related changes around the eyes and skin rejuvenation as well.

March 3, 2020
372 view(s)
The Age-Reversing Defensins Story

The Age-Reversing Defensins Story

With so many skincare ingredients available, it can be difficult to keep them straight. From peptides to stem cells and growth factors, many products with these ingredients claim to be the fountain of youth, which is why we turned to DefenAge clinical researcher Dr. Amy Forman Taub, Medical Director of Advanced Dermatology and Skinfo Specialty Skincare Boutique, to explain these pieces of the skincare puzzle - and the benefits they have for restoring the skin to a more youthful state.

I’ve seen countless skincare innovations over the course of my more than 30-year career, and thanks to modern science and copious amounts of research we have access to more skin-rejuvenating options than ever. But with that said, skincare and skin rejuvenation is still a science, and much of what researchers and scientists know can be difficult to translate to consumers. As with just about anything else, knowledge is power, and understanding your anti-aging skincare choices is key to getting the optimal improvement for your unique skin concerns and needs.

February 12, 2020
184 view(s)
Just Say “No” to Mineral Oil | DefenAge® New Skin

Just Say “No” to Mineral Oil

Mineral oil has been used as an ingredient in skincare for more than a century, and its cosmetic use dates back to ancient Roman times. One of the most commonly used occlusive ingredients used to prevent water from evaporating from the skin and alleviate dryness, this clear, colorless liquid may sound like a skin savior but it’s actually far from it. Why? Mineral oil is a byproduct of the process that converts petroleum to gasoline.

The impact mineral oil production has on the environment is just one issue associated with this ingredient, yet research has identified a larger concern that hits closer to home. Research from the 1980s showed that mineral oil may promote the development of skin cancer. Although this study found a connection in cases of prolonged exposure to industrial grade mineral oil (while the mineral oil in cosmetics and skincare products is USP or BP grade, which means it’s highly purified and refined), this should be enough to make anyone want to steer clear.

December 25, 2019
394 view(s)
A Road Map to Younger Skin

A Road Map to Younger Skin

When it comes to advice for achieving skin that looks, acts and actually is younger, there’s no one better to turn to than a scientist with a Ph.D. in biology who specializes in stem cells, the cells that have the ability to develop into virtually every type of cell found in the human body. Here, Nikolay Turovets, CEO of DefenAge explains the changes the occur within the skin over time - and how to restore its optimal health and youthfulness via skin rejuvenation.

December 18, 2019
272 view(s)
How to Wash Your Face Like a Dermatologist

How to Wash Your Face Like a Dermatologist

The act of cleansing your skin may seem rather simple, but as one of the most important skincare steps there are several factors to consider. All cleansers are not created equal, and the wrong formula or ingredients can actually do more harm than good. According to board-certified dermatologist Dr. Natalie Curcio of Curcio Dermatology in Nashville, Tennessee, “Washing your face twice daily is incredibly important for anti-aging and your overall health - and the ideal cleanser should leave the skin feeling clean, hydrated and soft.”

December 12, 2019
366 view(s)